How does social support influence tourist-oriented citizenship behavior? A self-determination theory perspective

Frontiers in Psychology

article

Ruyou Li¹  Zhangyu Shi² 

[1] School of Humanities and Social Sciences, Yancheng Institute of Technology;Department of Marketing and Tourism Management, Zhejiang Gongshang University Hangzhou College of Commerce

关键词: tourist-oriented citizenship behavior;    self-determination theory;    Stimulus-organism-response model;    Information support;    Emotional support;   

DOI  :  10.3389/fpsyg.2022.1043520

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

As a driver of tourist-oriented citizenship behavior (TOCB), the effect of social support has not been thoroughly investigated. Grounded in a framework integrating the stimulus-organism-response model and self-determination theory, this study investigates how social support influences TOCB through the sense of self-determination. Structural equation modeling is used to analyze the survey data collected from 377 tourists in China. It is found that social support (information and emotional support) have a remarkably positive impact on the sense of self-determination (perceived autonomy, competence, and relatedness) which have an intermediary role in the relationship between social support and TOCB. This study provides empirical evidence for the marketing strategies of tourism destinations and enterprises.

【 授权许可】

CC BY