Digital transformation of business model innovation

Frontiers in Psychology

article

Wan-Yi Tsai¹  Chaun-Jun Su¹ 

[1] Department of Industrial Engineering and Engineering Management, Yuan Ze University

关键词: digital transformation knowledge;    Technology resources;    competitive pressure;    Perceived benefits;    perceived risk;    Innovative Atmosphere;    digital transformation intention;   

DOI  :  10.3389/fpsyg.2022.1017750

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

Because of the rising labor costs and the trade impact after joining the World Trade Organization, the textile industry in Taiwan has encountered many operational and production problems and obstacles. This study was conducted with senior executives and company managers in Taiwan's textile industry as the target population. The knowledge, technological resources, and competitive pressure of digital transformation are the independent variables. Perceived benefits and perceived risks are the mediating variables. The organizational innovation atmosphere is the moderating variable. The study analyzes the impact of digital transformation on the intention of enterprises. The study used descriptive statistics, reliability analysis, variance analysis, and regression analysis. The results of the study show that the knowledge of digital transformation, technological resources, and the competitive pressure of the textile industry positively and significantly affect their perceived benefits of digital transformation. Digital transformation knowledge, technological resources, and competitive pressure will negatively and significantly affect the perceived risk of digital transformation. The perceived benefits and risks of digital transformation are related to the intention of digital transformation of enterprises. The organizational innovation atmosphere of the textile industry positively moderates the influence of perceived benefits on digital transformation intention. Finally, based on the research findings, this study provides practical recommendations to senior executives and company managers in the textile industry. It is also recommended to promote the digital transformation of related software and hardware vendors and government agencies, as well as the subsequent related research reference.

【 授权许可】

CC BY