An investigation of the influence of skin colour on the perception of femininity, masculinity and likeable

Frontiers in Psychology

article

Mengmeng Wang¹  Jingzhe Zhang²  Jiapei Chen¹  Liyi Zhang¹ 

[1] School of Design, Jiangnan University;School of Artificial Intelligence and Computer Science, Jiangnan University

关键词: skin colour;    facial image;    Femininity;    Masculinity;    likeability;   

DOI  :  10.3389/fpsyg.2022.1044505

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

Skin colour, a key factor related to facial impressions, is widely used by CG character designers to build characters with different storylines. The previous research provided essential suggestions for creating an attractive facial image. However, the beauty concept is changed in the latest decade. The suggestions of the prior research are insufficient for building the characters to resonate with the current public, especially the young people. The present study investigates the influence of skin colour (whiteness and hue angle) on the femininity, masculinity and likableness perception of Chinese female and male images. A psychophysical experiment was carried out to investigate these relationships. The results reveal that whiteness significantly impacted the feminine-masculine perception of the Chinese male image and the likableness perception of the Chinese female and male image. The hue angle only significantly influenced the likability perception of the Chinese female image.

【 授权许可】

CC BY