OK, Boomer: New Users, Different Platforms, New Challenges

Media and Communication

article

Luis M. Romero-Rodríguez¹  Santiago Tejedor³  Inmaculada Berlanga⁴ 

[1] Department of Communication Sciences and Sociology, Rey Juan Carlos University;ESAI Business School, Espiritu Santo University;Department of Journalism and Communication Sciences, Autonomous University of Barcelona;Faculty of Business and Communication, International University of La Rioja

关键词: centennials;    digital media;    Facebook;    influencers;    Instagram;    millenials;    social networks;    online participation;    TikTok;    YouTube;   

DOI  :  10.17645/mac.v10i1.5050

学科分类：医学（综合）

来源: Cogitatio Press

【 摘 要 】

The popularization of new interaction spaces brings new narratives and social phenomena that merit attention from the scientific community. Based on the existing literature on the new challenges facing the communication discipline with these emerging narratives, this editorial summarizes the empirical and theoretical contributions of the thematic issue entitled “New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations.” The authors emphasize that the studies selected for this thematic issue explore the innovative features and opportunities of the emerging scenarios and offer a cautionary account of their structural problems and the urgency of a new media literacy.

【 授权许可】

CC BY