Content Consumption Patterns of Korean Pop Fans in India

Cardiometry

article

Brinda Sridhar¹  Ruchi Jaggi¹ 

[1] Symbiosis Institute of Media and Communication, Symbiosis International ,(Deemed University)

关键词: Consumer behavior;    K-pop;    Fans;    India;    Content;    Online;    Music industry;    Pop culture;    Cultural hybridity;   

DOI  :  10.18137/cardiometry.2022.25.315324

学科分类：环境科学（综合）

来源: Russian New University

【 摘 要 】

Digitization and pop culture has come a long way. Making and taking experiences online has given new spectrums for fans to participate and integrate. The Hallyu wave, one of the recent flagbearers of the pop culture phenomenon, facilitating the global rise of K-pop, has brought in new lessons for the music industry. With cultural similarity and fascination that draws audiences to K-pop, the Korean music industry relies on a solid audience presence for fans to interact, consumer, and garner intimacy from them as a two-way exchange. India is one of the Asian countries that has caught on to this wave through rapid digitization, giving the country a strong base of consumers. Content consumption through videos and articles is one way that fans learn more about Korea's music, culture, and people. The following paper examines the nature of content consumption amongst Indian K-pop fans based on three parameters, the quantity of consumption, the preference of platform, and the perceived intimacy, given between the fans and K-pop by these platforms.

【 授权许可】

CC BY