Monetizing Data Points to Increase Profitability for Banks

Cardiometry

article

Mohit Borthakur¹  Harini Srinivasan¹  Prasanna Kulkarni¹ 

[1] Symbiosis Institute of Digital and Telecom Management, Symbiosis International ,(Deemed University) Pune

关键词: Data monetization;    Bank profitability;    Bank customer preferences;    Payment preferences;    Bank data analytics;   

DOI  :  10.18137/cardiometry.2022.24.948959

学科分类：环境科学（综合）

来源: Russian New University

【 摘 要 】

Today’s digital world is functioning with a new asset – data. Businesses possess humongous volumes of data, opening up new revenue streams. The financial world has also started to recognize the potential of data. Payment providers can turn internal and external data into a revenue earner to create alternative business models. These models will be different for primary owners and custodians of data. This paper focuses on how banks can increase their profitability by leveraging and monetizing data. It studies the evolution of data monetization by different payment providers. Traditional banks used to charge fees for rendering services. This paper explores how banks can monetize data in several ways to generate new revenue opportunities for product cross-selling or reach out to new customer segments. It analyses customer preferences across different payment platforms. The paper also discusses ‘open banking’ and other pain points and strategies to tackle them.

【 授权许可】

CC BY