Mojokerto Marketplace Determinants of Product Reviews, Convenience, Trust, and Price on Purchase Decisions on Shoppe

International Journal of Entrepreneurship and Business Development: IJEBD

article

Elly Joenarni¹  Mokhammad Ridha¹  Devi Iriandha Widyastuti¹  Eny Rachmawati¹  Adil Abdillah¹ 

[1] Universitas Mayjend Sungkono

关键词: Ease;    Product Reviews;    Price;    Purchase Decision;    Trust;   

DOI  :  10.29138/ijebd.v6i1.2156

来源: LPPM of Narotama University Surabaya

【 摘 要 】

Purpose: The goal of this study is to discover how the Shopee Mojokerto market's consumers make purchasing decisions in relation to product ratings, convenience, trust, and pricing. Design/methodology/approach: A good illustration of quantitative research is this. A purposive sampling technique was used to interview 100 respondents for this study's sample. The data analysis approach employs multiple linear regression analysis, t-tests, and F-tests. SPSS 21 is used to do the computations. Findings: The test results reveal that in the Shopee market in Mojokerto, convenience, trust, and price have a favorable and considerable influence on purchasing decisions, but product dimensions have minimal effect. The primary factor influencing Mojokerto Shopee purchases is easy.

【 授权许可】

Unknown