Impact and Role of Marketplace and Financial Literacy on Financial Control (Study on Generation Z in Surabaya City)

International Journal of Entrepreneurship and Business Development: IJEBD

article

Selsa Mada Pramudia Wardani¹  Ratri Cahyaning Asri²  Cecilia Arthur Limantara²  Dika Antoni Putra²  Tyo Riyandi²  Agus Dwi Sasono² 

[1] Universitas Narotama;Narotama University

关键词: Financial Behavior;    Financial Control;    Financial Literacy;    Marketplace;   

DOI  :  10.29138/ijebd.v5i5.1933

来源: LPPM of Narotama University Surabaya

【 摘 要 】

Purpose: This study aims to create a reference model for the national Financial Literacy movement by finding a Financial Control model for Generation Z of Surabaya, which is 0.03% of the total in Indonesia. Therefore, the researchers made it the subject of research. Design/methodology/approach: In determining the minimum number of samples, the researcher used the Slovin formula. The research instrument used was a questionnaire. Findings: The study results show that the model relates to the Marketplace and financial literacy. Here, Marketplace has a significant impact and weak influence on Financial Control. At the same time, Financial Literacy has a substantial and robust effect on Financial Control. While Marketplace on Financial Control through Financial Literacy has a significant impact and a reasonably vital influence role. The findings are that 53% of research subjects think the literacy movement with animated video models through digital media is more attractive than others.

【 授权许可】

Unknown