Facebook Powered Measurement and Evaluation for Iron Folic Acid Health Intervention in India

Gates Open Research

article

Drew Bernard¹  Chris McCullough¹  Sarah Francis¹  Avery Holton²  Nadia Diamond-Smith³ 

[1] Upswell;Communication, University of Utah;School of Medicine, University of California San Francisco Medical Center

关键词: Measurement and Evaluation;    Facebook;    Social Media;    SBCC;    Social Behavior Change Communication;    M&E;   

DOI  :  10.12688/gatesopenres.13047.2

学科分类：电子与电气工程

来源: American Journal Of Pharmtech Research

【 摘 要 】

As the media landscape changes and billions of people around the world turn to Facebook, Instagram, WhatsApp, and other social media platforms for information and social interactions, the need to develop effective methods of leveraging social media for social behavior change communication (SBCC) becomes increasingly important. Yet, in order for the public health sector to embrace social media for SBCC, we must have methods for measuring the impact of social media-based SBCC. In this letter, we share a new approach for measurement and evaluation of social media-based SBCC campaigns. The approach was developed as part of an iron-folic acid health intervention targeting young women in two states in northern India; Uttar Pradesh and Maydar Pradesh.

【 授权许可】

CC BY