RESEARCH ON BRAND CONSTRUCTION AND DEVELOPMENT OF AGRICULTURAL PRODUCTS IN GUIZHOU

Engineering Heritage Journal

article

Dayong Xu¹ 

[1] Department of Business Administration, University of Science and Technology Liaoning

关键词: Guizhou Province;    agricultural products;    brand;    countermeasures;   

DOI  :  10.26480/gwk.02.2018.19.24

学科分类：社会科学、人文和艺术（综合）

来源: Zibeline International

【 摘 要 】

Brand in the current market cannot be ignored in agricultural trade competitiveness. Agricultural brand building for solving agricultural products “difficult to sell, low price,” the problem, increase the incomes of agricultural industry practitioners, and promoting regional economic development and improving people’s livelihood, help Guizhou Province operators in the agricultural and agro-agricultural market access to the entire community recognition. First of all, this paper reviews the theory of agricultural product brand building, analyzes the significance and Countermeasures of building agricultural product brand, and the specialty, diversity and externality of the brand of agricultural products. Second, the current situation of Guizhou Province agricultural product brand construction and development and problems that the current Guizhou Province agricultural product brand construction mainly has the brand building is not perfect, there is a brand of agricultural products uneven distribution, small scale and low brand value. Third, this paper analyzes the reasons for the lack of agricultural product brand construction and development in Guizhou Province, and points out that the quality of agricultural products is not high, and the brand protection mechanism is imperfect, etc., which delays or even hinders the process of brand building. Finally, this paper puts forward some suggestions for the construction of Guizhou Province agricultural products brand, brand construction of agricultural products according to the model constructed by the combination of Guizhou Province, the development of Industry Association, the role of government policy, play, product quality, and image promotion of regional agricultural products brand building and development in the “colorful Guizhou” tourism etc.

【 授权许可】

CC BY