The impact of COVID-19 on the consumers’ behaviour: The case of Republic of Kosovo economy

Journal of Governance and Regulation

article

Besime Ziberi¹  Donat Rexha¹  Rrezarta Gashi¹ 

[1] Faculty of Economics, AAB College

关键词: COVID-19 Pandemic;    Personal Consumption Expenditures;    Republic of Kosovo;    Economic Growth;   

DOI  :  10.22495/jgrv10i2art2

学科分类：社会科学、人文和艺术（综合）

来源: Virtus Interpress

【 摘 要 】

The main aim of this paper is to analyze the impact of the COVID-19 pandemic on personal consumption expenditures (PCE) in the case of Kosovo. Labor factor has been considered as the holder of the economic activity, however, manpower, namely its broader term population is at the same time the user of the product and the services, i.e., the result of the economic activity (Škuflić & Šokčević, 2010) Taking into consideration that COVID-19 is harming the labor market and in economic activity in general, we also consider that this situation is affecting the personal consumption expenditures in case of Kosovo, domestic demand, supported by low-interest rates and strong employment growth, will remain the main driver of growth (OECD, 2018). To analyze the importance of personal consumption expenditure in the case of Kosovo during the COVID-19 pandemic we used secondary data from World Bank documents and primary data collected via an online questionnaire that was randomly distributed using social media with a sample of 233 respondents. The data analysis concludes descriptive statistics, frequency tables and charts, Pearson correlation, Cronbach’s alpha, and Chi-square test. To conduct the results, the SPSS program is used. The study concludes that the COVID-19 pandemic has impacted personal consumption expenditures and shifted the consumption from luxury to essential products. The study also concludes that citizens will realize the pre-planned expenditures as soon as the anti-COVID-19 measures will be released.

【 授权许可】

CC BY-NC