Marketing Margins of Selected Stakeholders in the Supply Chain of Dates in South Punjab, Pakistan

Cercetari Economice in Moldova

article

A. Adeel¹  M. Aslam²  H.K. Ullah¹  Y.M. Khan¹  M.A. Ayub³ 

[1] University of Agriculture, Faisalabad;Muhammad Nawaz Shareef University of Agriculture;Entomological Research Institute, AARI, Faisalabad

关键词: fresh dates;    marketingsystem;    retail prices;    marketing centers;   

DOI  :  10.2478/cerce-2018-0010

学科分类：农业科学（综合）

来源: Universitatea de Stiinte Agricole si Medicina Veterinara "Ion Ionescu de la Brad"

【 摘 要 】

Date is one of the major cashfruits in Pakistan. Presently Pakistan standsat sixth position in dates producingcountries. Date occupies third position aftercitrus and mango in terms of fruit area andproduction. The present study wasconducted to explore the current margins ofvarious stakeholders involved in the existingmarketing system of dates in two leadingdistricts of South Punjab district, as DeraGhazi Khan and Muzaffar Garh. A sampleof 40 farmers, 30 commission agents,30 wholesalers, 30 retailers and 30consumers was selected randomly. Pretested questionnaires were used to collectthe data from selected respondents throughpersonal interviews. Private sector isdominant in all major marketing activities.The market intermediaries in date marketingsystem involve commission agent,wholesaler and retailer. Differentintermediaries were taking different marginsaccording to form of dates and locality. InDera Ghazi khan, commission agent wasgetting 13.55%, wholesaler 11.71% andretailer, 18.09% margins of marketing chainfor fresh date and share of growers inconsumer price was 56.09%. Commissionagent was taking 14.13%, wholesaler,10.67% and retailer 17.2%; margin ofmarketing chain for fresh date and share ofgrowers in consumer price was 58% inMuzaffar Garh. The price of date is muchhigh due to long chain of marketing system.In order to reduce the wholesale and retailprices, government should take measures toestablish date marketing centers and supplychain management training programs for thedate growers.

【 授权许可】

Unknown