Social Media Effects on E-Commerce Activities: The Case of Kuwait during and following the COVID-19 Pandemic

Proceedings

article

Hamad AlWazzan¹ 

[1]College of Business Administration, Gulf University for Science and Technology

关键词: e-commerce;    social media;    online platforms;    pandemic;   

DOI  :  10.3390/proceedings2023085006

学科分类：社会科学、人文和艺术（综合）

来源: mdpi

【 摘 要 】

This paper discusses the impact of social media on the e-commerce industry in Kuwait. The paper highlights the slow growth of e-commerce in the region due to traditional shopping practices and lack of knowledge about e-commerce instruments. The paper explores the potential of e-commerce in Kuwait and how social media platforms like Facebook and Instagram are contributing to its growth. The paper also highlights the efforts of the Kuwaiti government in enhancing its e-Government potential and adopting laws in line with international regulations to make e-commerce more efficient and secure. Finally, the paper discusses the growth of regional-wide platforms in Kuwait and the shift towards the integration of digital technologies into the national economy.

【 授权许可】

CC BY