Market-Based Digital Platforms: Do They Primarily Support Post-Pandemic Creative Adaptation?

Proceedings

article

Deni Danial Kesa¹  Cheng Wen Lee² 

[1] Vocational Education Program, Universitas Indonesia;Department of International Business, Chung Yuan Christian University

关键词: digital platform;    post pandemic;    creative technology adaptation;   

DOI  :  10.3390/proceedings2022083061

学科分类：社会科学、人文和艺术（综合）

来源: mdpi

【 摘 要 】

Small and medium-sized businesses make a significant contribution to Indonesia’s economy. The goal of this essay is to assess the degree to which strategy and the digital marketing environment have an impact. Data collection was carried out by observation and the distribution of 120 questionnaires, and the research approach employed was quantitative research using SPSS 23. The findings of the article demonstrate that SMEs strategies may swiftly adjust to changes in technology by paying attention to features of functions, interpersonal communication, access, incentives, and the quality of production and services.

【 授权许可】

CC BY