Arca Keris in Alor Gajah Town, Melaka: A SWOT Analysis of Design and Appeal Factor

Proceedings

article

Azahar Harun¹  Khairunnisa Mohd Abdul Ghani¹  Sharmiza Abu Hassan¹  Mohd Hanif Mohd Omar¹  Nurhikma Mat Yusof¹  Ohm Pattanachoti² 

[1] College of Creative Arts, Universiti Teknologi MARA;School of Social Sciences, Chiang Rai Rajabhat University of Thailand

关键词: public art;    municipal council;    design and appeal;   

DOI  :  10.3390/proceedings2022082055

学科分类：社会科学、人文和艺术（综合）

来源: mdpi

【 摘 要 】

In 2020, the Alor Gajah Municipal Council (AGMC) embarked on a project to upgrade the town’s public courtyard. One of its tasks was restoring and relocating a giant traditional Malay dagger replica known as the Arca Keris from the courtyard to an adjacent roundabout. Despite this initiative, most people are unaware of how such a change could improve the town’s image and one’s quality of life. In this sense, two questions arise: (1) what are the design specifications of the Arca Keris? and (2) how does the presence of the Arca Keris improve the town’s image? In order to address this issue, the design and appeal factors of the Arca Keris were examined. A triangulation strategy was used, consisting of interviews and observation; this was followed by a SWOT analysis. The outcome demonstrates that the Arca Keris has both strengths and opportunities in terms of visibility and symbolization. However, it may have flaws, such as accessibility and anonymity. As a result, the general public was unable to appreciate the significance of the Arca Keris or comprehend the rationale for its relocation. This research should help us better understand how public art affects a town’s image across the country.

【 授权许可】

CC BY