Design-Based Approach to Support Sorting Behavior of Food Packaging

Clean Technologies

article

Babak Nemat¹  Mohammad Razzaghi²  Kim Bolton¹  Kamran Rousta¹ 

[1] The Swedish Centre for Resource Recovery, University of Borås;Department of Industrial Design, Faculty of Applied Arts, University of Art

关键词: packaging design;    packaging waste;    sustainable behavior;    sorting packaging waste;    packaging functionality;    emotional factor;    haptic attributes;   

DOI  :  10.3390/cleantechnol5010017

学科分类：社会科学、人文和艺术（综合）

来源: mdpi

【 摘 要 】

It is widely acknowledged that environmental impacts from packaging waste depend on how consumers sort this waste fraction. In this research, “design for sustainable behavior” (DfSB) strategies are used to improve a cream packaging design that can support proper sorting of packaging waste as a sustainable behavior. The application of three DfSB strategies—“match”, “steer”, and “force”—was examined through circular interviews and practical experience with two groups of participants in Karlskrona, Sweden. Prototyping was used to provide a more realistic experiment and enhance communication during the interviews. The results show that consumer-packaging interaction during the usage phase is important to enhance proper sorting behavior. The results also show the potential of a user-centered design-based approach to study consumer-packaging interaction and to understand the challenges faced by users when sorting packaging waste. It also shows the possibility of packaging design to script consumer behavior and reveals details that are important when designing packaging that was not known. In this vein, packaging form, color, and haptic attributes are the most influential design attributes that can support packaging functionalities and script consumer sorting behavior.

【 授权许可】

CC BY