Individuals’ Acceptance and Behavior towards Online Banking in Kuwait

Proceedings

article

Nissi Yamen¹ 

[1] College of Business, Australian University

关键词: digital transformation 4.0;    online and mobile banking;    theory of reasoned action (TRA);    theory of planned behavior (TPB);    technology acceptance model (TAM);   

DOI  :  10.3390/proceedings2023085033

学科分类：社会科学、人文和艺术（综合）

来源: mdpi

【 摘 要 】

This research aims to determine key drivers for intention to use digital banking services, i.e., e-banking, m-banking in Kuwait. Data was collected from 202 bank customers using a questionnaire. All items were measured by a 5-point Likert scale. Factor analysis was used, identified the following variables: 1. Perceived usefulness, 2. Perceived ease of use, 3. Perceived risk, 4. Subjective norm, 5. Perceived behavioral control, 6. Trust, 7. Word-of-Mouth, 8. Attitude, and 9. Intention. Average scores concluded that respondents gave highest value for usefulness of digital banking services. Generally, respondents worry about their privacy, especially providing personal information, and fear of phishing.

【 授权许可】

CC BY