Sustainability Analysis of Fire Insurance Companies in Indonesia: The Policy Endorsement Underwriting Process

Proceedings

article

Debrina Vita Ferezagia¹  Endah Meisya Indriani¹  Lusy Lustria² 

[1] Vocational Education Program, Universitas Indonesia;PT

关键词: SWOT analysis;    intensive strategy;    integrated strategy;    fire insurance;    endorsement policy;   

DOI  :  10.3390/proceedings2022083041

学科分类：社会科学、人文和艺术（综合）

来源: mdpi

【 摘 要 】

This study aims to determine the right strategy for fire insurance companies. This study also discusses policy endorsement in underwriting process. The research method uses descriptive qualitative analysis and SWOT analysis. This research was conducted by collecting data consisting of primary and secondary data. The total score of the IFE matrix is 2.87. The EFE matrix is 3.342. The endorsement policy is in cell II (grow and build). The strategy that can be applied is an intensive strategy which includes market penetration, market development and product development. It also uses an integrated strategy that includes backward integration, forward integration, and horizontal integration.

【 授权许可】

CC BY