Optimization of Podcasts as Public Communication Channels and Digital Broadcasting Media at Government Institutions

Proceedings

article

Peny Meliaty Hutabarat¹ 

[1] Multimedia Broadcasting Study Program, Vocational Education Program, Universitas Indonesia

关键词: podcast;    government institutions;    government public relations;    digital broadcasting;    public communication channel;   

DOI  :  10.3390/proceedings2022083008

学科分类：社会科学、人文和艺术（综合）

来源: mdpi

【 摘 要 】

Public communication channels and digital broadcasting media are increasingly diverse, one of which is podcasts. In addition to being relatively new, podcast content is increasingly in demand, especially since the beginning of the COVID-19 pandemic. Public relations departments at government institutions began to use podcasts as a new medium for disseminating information and public communication then. This study explores the trend of using podcasts. Meanwhile, research on podcasts, especially on their use in government institutions, is still very limited. This research, using a descriptive method, seeks to contribute to the development and optimization of podcasts in government institutions. The results show that podcasts play an important role as a public communication channel and digital broadcasting medium. This research is expected to be helpful for government public relations and researchers in the podcast sector interested in optimizing their use in government sectors.

【 授权许可】

CC BY