Case—Integrative Case Study: Louisiana Branch Lines

INFORMS Transactions on Education

article

Michael F. Gorman¹ 

[1] University of Dayton, Management Information Systems, Operations Management, and Decision Science

关键词: cases;    developing analytical skills;    developing communication skills;    developing critical thinking skills;    spreadsheet modeling;   

DOI  :  10.1287/ited.2021.0258cs

学科分类：数学（综合）

来源: INFORMS

【 摘 要 】

Lawrence Byron Lassiter owns a small railroad, Louisiana Branch Lines (LBL), which operates in the Southeast United States. Mr. Lassiter needs analytical support on the serious performance problems he is facing. The problem seems to span many facets of the organization—finance, marketing, and operations. Mr. Lassiter has called a meeting of his leadership team from each organization to try to get some resolution to these issues. He asks the director of his new data analytics group, Donna Andriesen, to provide some independent insights and ideas for how to resolve some of their issues. LBL faces a host of problems, which are outlined below.

【 授权许可】

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