The digital marketing on the purchase decisions

Espirales: Revista Multidisciplinaria de Investigaci贸n

article

Angelita Genoveva Tapia-Bonifaz¹  Julio Roberto Santillán-Castillo¹  Luz Maribel Vallejo-Chávez¹ 

[1] Escuela Superior Politécnica de Chimborazo

关键词: Digital marketing;    decisions;    online purchaseMarketing digital;    decisiones;    compra online;   

DOI  :  10.31876/er.v6i44.835

学科分类：自然科学（综合）

来源: Grupo Compas

【 摘 要 】

Small and medium-sized companies in today's world require the support of technology to achieve their positioning in customer acquisition, loyalty and purchasing decisions, an aspect that involves overcoming new challenges such as facing a large, globalized and highly competitive market, as well as the incursion into a virtual environment influenced by social networks and digital channels that instantly persuade the buyer with various strategies, a phenomenon more visible in the post pandemic period in which the speed of evolution of the media and forms of marketing is evident.

【 授权许可】

CC BY-NC