THE PARALLEL MEDIATORS OF TOURIST SATISFACTION AND PLACE ATTACHMENT ON PERCEIVED VALUE AND DESTINATION LOYALTY RELATIONSHIP

Geo Journal of Tourism and Geosites

article

Muhamad Nasyat Muhamad NASIR¹  Nur Farihin Abd Hadi KHAN²  Aikal Liyani Mohd RASDI²  Marlisa Abdul RAHIM²  Mardhiah KAMARUDDIN³ 

[1] Universiti Malaysia Kelantan, Faculty of Hospitality, Tourism and Wellness, City Campus Pengkalan Chepa;Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, City Campus Pengkalan Chepa;Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, City Campus Pengkalan Chepa

关键词: Parallel Mediators;    Perceived Value;    Tourist Satisfaction;    Place Attachment;    Destination Loyalty;   

DOI  :  10.30892/gtg.454spl11-982

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

Langkawi Island, the first Global Geopark in Southeast Asia, is believed to experience an unstable and sluggish growth rate pattern of domestic tourist arrivals. Hence, to curb the situation from persisting, the main objective of this st udy is to enhance the destination loyalty through its factors, namely, perceived value, tourist satisfaction, place attachment. The target population of this study is domestic tourists who have visited Langkawi Island. A self-administered questionnaire using google form has been distributed to the respondents who have visited the island for at least 24 hours and staying not more than a year. The 244 data collected were analysed using SMART-PLS version 4.0. Interestingly, this study has verified two parallel mediators, tourist satisfaction and place attachment on the relationship between perceived value and destination loyalty. Focusing on these factors, the study would provide practical strategies and plans for tourism management on this island to enhance loyalty among domestic tourists. Furthermore, it is believed that the findings would assist local business enterprises and tour agencies to grasp continuous benefits from loyal tourists to this island.

【 授权许可】

CC BY-NC-ND