ECONOMIC VALUATION AND THE DETERMINANTS OF DEMAND FACTORS OF BANDUNG STRAWBERRY AGROTOURISM, WEST JAVA, INDONESIA

Geo Journal of Tourism and Geosites

article

Achmad RIZAL¹  Suhendar I. SACHOEMAR²  Ratu Siti ALIAH³  Awal SUBANDAR⁴  HARYANTI⁵  MUHAMI⁶  Sumiarti ANDRI⁶  Syahril MAKOSIM⁶ 

[1] Universitas Padjadjaran, Faculty of Fisheries and Marine Science;National Research and Innovation Agency, Research Center for Environment and Clean Technology, Department of Agro-Industrial Technology, Institut Teknologi Indonesia;National Research and Innovation Agency, Fisheries Research Center;National Research and Innovation Agency, Research Center for Geospatial;Universitas Padjadjaran, Agricultural Science Study Program, Postgraduate Faculty, Research Center for Environment and Clean Technology, National Research and Innovation Agency;Institut Teknologi Indonesia, Department of Agro-Industrial Technology

关键词: Agrotourism;    Economic Value;    Travel Cost Method (TCM);   

DOI  :  10.30892/gtg.43329-923

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

Strawberry agrotourism is the most extensive strawberry farming in Bandung, West Java. This agrotourism has the potential for nature, tourism, conservation, and regional economic potential. This research aims to identify the characteristics and assessment of visitors, identify factors influencing tourism demand, and estimate the value of the agrotourism economy. The economic value is analyzed using the method of TCM (Travel Cost Method). This method is calculated based on total consumer surplus, travel cost coefficient, and respondent visits. The average travel cost incurred by 379 respondents during the trip is IDR. 413,699, and the total cost of the entire journey is IDR.156,792,000. The surplus of consumer visits is IDR. 12,670, and the individual consumer surplus visits are IDR.33. The economic value generated for one year is IDR. 237,600. The factors that influence the demand are income, distance, and time to know the location. At the same time, the factors that do not affect the market are travel cost, education, number of dependents in the family, gender, and age of visitors.

【 授权许可】

CC BY-NC-ND