MANGROVE MANAGEMENT STRATEGY FOR SUSTAINABLE BUSINESS BASED ON INDONESIAN ECOLOGICAL PRODUCTS

Geo Journal of Tourism and Geosites

article

Agus TJAHJONO¹  Candra ADI INTYAS¹  Mochammad FATTAH¹ 

[1] Universitas Brawijaya, Faculty of Fisheries and Marine Sciences

关键词: ecotourism;    mangrove;    MDS Rap-ecotourism;    SWOT;    business;   

DOI  :  10.30892/gtg.43325-919

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

Mangrove ecotourism provides ecological and economic benefits for the community. This study examines the sustainability of the ecotourism business with a 5-dimensional approach, namely: ecology, economy, social, technology, and infrastructure, as well as law and institutions. Therefore, this study aims to analyze the sustainability of the Banyuurip Mangrove Center (BMC) ecotourism business. The data analysis used quantitative with Multidimensional Scaling (MDS)-ecotourism analysis and SWOT analysis. The sustainability of the BMC ecotourism business multidimensionally resulted in a value of 52.36, so it can be said to be entirely sustainable. The government, managers, and related parties are expected to consider the variables that affect the sustainability of ecotourism, including mangrove rehabilitation, government budget, public awareness, environmentally friendly development, and local government commitment. Mangrove ecotourism management strategy is to carry out an aggressive strategy by increasing and developing the quality of human resources and facilities to improve the community's economy and sustainable mangrove ecosystems. Ecotourism provides many business opportunities for the community to maintain ecological sustainability if it provides economic value.

【 授权许可】

CC BY-NC-ND