ESPOUSAL OF ONLINE SOCIAL NETWORKS (OSNS) IN TOURISM SUPPLY CHAIN NETWORK (TSCN) DURING COVID-19

Geo Journal of Tourism and Geosites

article

Ziaul HAQUE¹  Shariful ISLAM²  Suraiea Akter LUCKY³ 

[1] Noakhali Science and Technology University, Department of Management Information systems;Bangladesh University of Professionals, Department of Economics;Ministry of public Administration

关键词: COVID-19;    Espousal;    Online Social Network;    Tourism;    Supply Chain Network;    Performance;   

DOI  :  10.30892/gtg.422spl21-892

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

The COVID-19 epidemic has broken the original business network structure and globally affected the tourism supply chains. Online social networks (OSNs) have become a necessary component of ICT-enabled services, affecting every area of human existence. The espousal of OSNs into tourism supply chain networks during a pandemic is crucial. However, scarce studies have been conducted on the espousal of OSNs in tourism supply chain networks. The study developed a research model based on the IS success model, uses and gratifications (U&G) theory, institutional theory, and transaction cost theory to analyze the espousal of OSNs in the tourism supply chain network (TSCN) during COVID-19. The study employed structural equation modeling (SEM) to examine 99 data acquired via online surveys from supply chain specialists in the travel and hospitality sectors. The research model outperforms better and fulfills all model fitness requirements. The research found th at tourism supply chain experts adopt online social networks to address supply and demand disruptions caused by COVID-19. Utilitarian features (e.g., supply chain perceptibility), technological features (e.g., system quality), and cost-benefit aspects substantially influence the espousal of OSNs in the tourism supply chain network. Espousals of OSNs improve tourism supply chain performance during Covid-19. As a result of this research, tourism supply chain management, MIS, and social media literature will be enriched by introducing OSNs in the tourism supply chain environment. The research will also provide adequate implications to supply chain managers and OSNs service provider to adopt OSNs in the tourism supply chain during COVID-19.

【 授权许可】

CC BY-NC-ND