ASSESSMENT OF TRIP EXPERIENCE FROM CHINESE TOURISTS’ PERSPECTIVES ON INDONESIA TOURISM

Geo Journal of Tourism and Geosites

article

Filda RAHMIATI¹  Mohammed Hariri BAKRI²  Fu SHUYUAN³ 

[1] President University, Ki Hajar Dewantara, Faculty of Business;Universiti Teknikal Melaka Malaysia, Faculty of Technology Management & Technopreneurship;President University, Faculty of Business

关键词: accommodation;    excursions;    transportation;    trip experience;    tourist satisfaction;    destination loyalty;   

DOI  :  10.30892/gtg.38413-747

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

With China's rapid economic growth and improved standard of living, travel and tourism are increasingly becoming the first choices for vacation activities. The purpose of this research is to assess the trip experience on destination loyalty through tourist satisfaction of Chinese tourists who visited Indonesia tourism. The quantitative research method was used and the primary data collected using questionnaire to 158 respondents of Chinese tourists who visited Indonesia analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The study indicates that 6 of the 7 hypotheses are accepted. As a result, accommodation mediated by tourist satisfaction has no significant effect on destination loyalty. The impact of trip experience on destination loyalty mediated by tourist satisfaction accounted for 64.4 percent. This study demonstrates how Chinese tourists evaluate their trip experiences of Indonesia tourism. Transportation was discovered to have the greatest impact, whereas need to be improved in order to create destination loyalty.

【 授权许可】

CC BY-NC-ND