Geo Journal of Tourism and Geosites | |
TOURISM EXPERIENCE IN INDONESIA: A NEW APPROACH USING THE RASCH MODEL SCALE | |
article | |
Bambang HERMANTO1  Asep MIFTAHUDDIN2  | |
[1] Universitas Padjadjaran, Business Administration Faculty of Social and Political Science;Department of Business Administration, Telkom University | |
关键词: tourism experience; city branding; tourism; Rasch model; rating scale; | |
DOI : 10.30892/gtg.38409-743 | |
学科分类:社会科学、人文和艺术(综合) | |
来源: Editura Universitatii din Oradea / University of Oradea Publishing House | |
【 摘 要 】
In this paper, the research discussed analyzes the tourism experience in Indonesia, this study aims to explore the factors influencing the experience of city branding. The empirical application is based on a study of 373 visitors traveling in Indonesia, analyzed using the Rasch model. The present study aimed at a credible and accurate measurement scale that will help to clarify the definition and enhance the successful management of tourism experience. We have developed a 16 -point size of tourism experience that we assume extends to many of the tourist destinations. The scale consists of six fields: hedonism, novelty, refreshment, local culture, significance, and dedication. Data are of assistance to the tourism experience 's dimensional framework as well as its accuracy and validity within.
【 授权许可】
CC BY-NC-ND
【 预 览 】
Files | Size | Format | View |
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RO202306300001072ZK.pdf | 419KB | download |