TOURISM EXPERIENCE IN INDONESIA: A NEW APPROACH USING THE RASCH MODEL SCALE

Geo Journal of Tourism and Geosites

article

Bambang HERMANTO¹  Asep MIFTAHUDDIN² 

[1] Universitas Padjadjaran, Business Administration Faculty of Social and Political Science;Department of Business Administration, Telkom University

关键词: tourism experience;    city branding;    tourism;    Rasch model;    rating scale;   

DOI  :  10.30892/gtg.38409-743

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

In this paper, the research discussed analyzes the tourism experience in Indonesia, this study aims to explore the factors influencing the experience of city branding. The empirical application is based on a study of 373 visitors traveling in Indonesia, analyzed using the Rasch model. The present study aimed at a credible and accurate measurement scale that will help to clarify the definition and enhance the successful management of tourism experience. We have developed a 16 -point size of tourism experience that we assume extends to many of the tourist destinations. The scale consists of six fields: hedonism, novelty, refreshment, local culture, significance, and dedication. Data are of assistance to the tourism experience 's dimensional framework as well as its accuracy and validity within.

【 授权许可】

CC BY-NC-ND