DOMESTIC TOURIST SATISFACTION: IMPLICATIONS FOR “ONE COMMUNE ONE PRODUCT” ECO-TOURISM DEVELOPMENT IN THE MEKONG DELTA OF VIETNAM

Geo Journal of Tourism and Geosites

article

Nguyen Thuy TRANG¹  Vo Hong TU¹ 

[1] Can Tho University, College of Rural Development, Department of Rural Socio-Economics

关键词: destination attributes;    eco-tourism;    exploratory factor analysis;    OCOP;    tourist satisfaction;   

DOI  :  10.30892/gtg.38408-742

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

Eco-tourism being one of six groups of OCOP products plays a key role in the rural economic development. However, there are limited empirical evidences on the impacts of destination attributes of OCOP tourism on tourist satisfaction. Thus, the objective of this current study is to investigate the impacts of OCOP eco-tourism destination attributes on tourist satisfaction. The study conducted face-to-face interviews with 200 eco-tourists and employed exploratory factor analysis and multiple regression. The study found that the shared social and environmental responsibilities - core characteristics of OCOP tourism have the highest effect on tourist satisfaction. The study also provides some policy implications for sustainable development of OCOP eco-tourism destinations in the Mekong Delta.

【 授权许可】

CC BY-NC-ND