IMPACTS OF PUSHING AND PULL FACTORS ON TOURIST SATISFACTION AND RETURN INTENTION TOWARDS RIVER TOURISM IN CAN THO CITY, VIETNAM

Geo Journal of Tourism and Geosites

article

Quoc Nghi NGUYEN¹  Van Nam MAI² 

[1] Can Tho University, School of Economics;Can Tho University, School of Graduate

关键词: Push factors;    pull factors;    destination satisfaction;    behavioural intention;    river tourism;   

DOI  :  10.30892/gtg.38404-738

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

This study was conducted to demonstrate the impacts of push and pull factors on tourist satisfaction and behavioural intention of visitors towards Can Tho City river tourism. Structural Equation Modeling (SEM) was used to analyse the data. Research data were collected by direct interviews with 235 visitors who have experienced the river tour in Can Tho City. The research has shown that push and pulls factors positively affect destination satisfaction. Besides, destination satisfaction promotes the return intention, willingness to pay, and positive word of mouth of visitors towards river tourism. The study proposes important implications to effectively use river tourism image of Can Tho City, thereby attracting both domestic and foreign tourists. These solutions may help improve the tourism industry of the city.

【 授权许可】

CC BY-NC-ND