DEVELOPING A RESORT DESTINATION THROUGH THE EYES OF THE TOURIST

Geo Journal of Tourism and Geosites

article

Washington MAKUZVA¹  Ncedo Jonathan NTLOKO² 

[1] Cape Peninsula University of Technology, Department of Tourism and Events Management;North West University, School of Tourism Management, Tourism Research in Economic Environs and Society

关键词: resort destination;    tourists;    tourism product;    tourist satisfaction;    destination development;    perceptions;   

DOI  :  10.30892/gtg.37325-727

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

One of the fundamental ways of enhancing destination development and sustainability is through the satisfaction of the tourists, as it provides ripple effects for the destination. The purpose of this paper was to assess the value of integra ting views of the tourists in the development of a resort destination - Victoria Falls in Zimbabwe. The study followed a quantitative research design in testing seven critical elements of the tourism product drawn from literature which include accommodation, activities and tours, accessibility, attractions, facilities, image and price from the tourist visiting Victoria Falls, Zimbabwe. Data from 377 respondents were collected using systematic sampling and analysed using IBM23 Statistical Package for Social Science (SPSS). The results of this study underscore the importance of integrating the views of tourists as a fundamental element in the growth and development of a sustainable tourist destination. The tourists’ evaluation of the seven elements of the tourism product further revealed the price of the offering as deeming too high, while attractions, image, accommodation and activities and tours were the outstanding elements of the resort destination’s tourism product. A mixed reaction (mainly neutral), were noted on the accessibility and the facilities of the resort destination tourism produ ct.

【 授权许可】

CC BY-NC-ND