TOURISM IS TOO DANGEROUS! PERCEIVED RISK AND THE SUBJECTIVE SAFETY OF TOURISM ACTIVITY IN THE ERA OF COVID-19

Geo Journal of Tourism and Geosites

article

Tafadzwa MATIZA¹  Elmarie SLABBERT² 

[1] North-West University, Tourism Research in Economics, Environs and Society ,(TREES), Faculty of Economic & Management Sciences;North-West University, North-West University, Tourism Research in Economics, Environs and Society ,(TREES), Faculty of Economic & Management Sciences, Private Bag X6001

关键词: COVID-19;    perceived risk;    subjective safety;    tourism activity;    tourism value chain;   

DOI  :  10.30892/gtg.362spl04-686

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

The COVID-19 pandemic has heightened the risk associated with tourism and induced a paradigm shift in tourist behaviour. The study explores the nexus between COVID-19 induced perceived risk the subjective safety associated with tourism activity. A cross-sectional deductive study was conducted. Data were generated from a respondent-driven snowball sample of 323 potential tourists from all over the world. The key findings indicate perceived physical, psychological and social COVID-19 pandemic induced risk negatively influenced the overall subjective safety associated with tourism activity. Moreover, further analysis indicated heterogeneity in the influence of the perceived risk on specific tourism activity. Tourism practitioners are provided with timely empirical evidence-based insights that contribute to a better understanding of tourists' evolving behaviour.

【 授权许可】

CC BY-NC-ND