COMPARATIVE AND COMPETITIVES ADVANTAGES: PERSPECTIVE OF RURAL TOURISM (STUDY ON TOURISM IN THE PROVINCE OF BALI INDONESIA)

Geo Journal of Tourism and Geosites

article

I Made WARDANA¹  I Putu Gde SUKAATMADJA¹  Ni Nyoman Kerti YASA¹  Made SETINI¹ 

[1] Udayana University, Department of Management, Faculty of Economics and Business

关键词: sustainable rural tourism;    comparative advantage;    competitive advantage.;   

DOI  :  10.30892/gtg.334spl07-598

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

Rural tourism is an interpretation of the development of culture-based and environmentally sustainable tourism and involves various stakeholders including local communities. Data were analyzed using the SEM-PLS, sample Research respondents numbered 192 including farmers, tourism industry players, village leaders, NGOs, academics and the government. The findings of this study are that c ommunity involvement in sustainable rural tourism has a positive and significant impact on efforts to build a comparative advantage of village tourism. Meanwhile, community involvement does not have a significant effect on efforts to build competitive advantage. Government inv olvement in sustainable rural tourism has no significant effect on efforts to build a comparative advantage of village tourism. Meanwhile, government involvement has a positive and significant effect on efforts to build a competitive advantage in rural tourism. The involveme nt of the private sector and non-governmental organizations has a positive and significant effect on sustainable rural tourism and the competitive advantage of rural tourism. Meanwhile, the involvement of the private sector and non-governmental organizations has no significant effect on the comparative advantage of rural tourism. The role of the Government involvement, the private sector must be linked with the non -governmental organizations self-help so that it has a positive impact towards the development of sustainable rural tourism.

【 授权许可】

CC BY-NC-ND