SOLIDIFYING TOURISTS’ POST-TRAVEL MEMORIES THROUGH SOUVENIR

Geo Journal of Tourism and Geosites

article

Folasayo E. OLALERE¹ 

[1] Durban University of Technology, Department of Visual Communication Design

关键词: cultural product design;    experience-centred design;    souvenir;    product attribute;    tourism.;   

DOI  :  10.30892/gtg.334spl02-593

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

This paper explores how souvenir can be designed as a means of promoting tourism destinations and experiences. To achieve the research aim, the study first conducted a survey to determine the attributes that influence tourists‟ souvenir purchase prefe rences. A Likert scale questionnaire was used, comprising of questions that cut across the design performance and cultural evaluation indices. The r esults, which were analysed using descriptive statistics, indicate that the top three attributes that tourists look for in souvenir are features that evoke travel experience, usability and branding with destination features. Based on these findings, experimental research was further cond ucted to develop a series of souvenir with the attributes embedded. The outcome suggests that the approach could help promote the cultural aspects and also convey the essence of tourism destination to potential visitors.

【 授权许可】

CC BY-NC-ND