MOTIVATIONS AND EXPERIENCES CONCEPTS IN THE TRAVEL DECISIONS OF DOMESTIC TOURISTS OF THE „HUNGARIAN GREAT PLAIN”

Geo Journal of Tourism and Geosites

article

Márta KÓRÓDI¹  Anita MONDOK¹  Lóránt Dénes DÁVID²  Attila SZABÓ¹ 

[1] University of Debrecen, Faculty of Economics and Business, Institute of Rural Development, Regional Economics and Tourism Management;Szent István University, Faculty of Economics and Social Sciences, Institute of Supply Chain Management, Marketing and Tourism, Department of Tourism and Hospitality

关键词: travel decision;    tourist motivation;    experience management;    destination management;    Hungarian Great Plain;   

DOI  :  10.30892/gtg.32423-579

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

From the point of view of successful tourism product development and destination management it is important to identify the travel motivations that determine the expectations of the experience and hence the satisfaction. The large-scale survey among domestic tourism participants reveals ideas, knowledge and motivations as determinants of tourism consumer habits, explores the relationship between domestic travel characteristics, destination awareness and the suggestibility of travel decisions. The results obtained, especially the general openness to domestic travel. Based on the research results, the tourism-specific motivations of the destination can be identified, on which further product development and experience management methods can be based.

【 授权许可】

CC BY-NC-ND