RELATIONSHIP BETWEEN SOCIODEMOGRAPHIC ASPECTS, SATISFACTION AND LOYALTY IN GASTRONOMIC FESTIVALS

Geo Journal of Tourism and Geosites

article

Mauricio CARVACHE-FRANCO¹  Orly CARVACHE-FRANCO²  Wilmer CARVACHE-FRANCO³  César VILLAGÓMEZ-BUELE⁴ 

[1] Universidad Espíritu Santo-Ecuador;Universidad Católica de Santiago de Guayaquil. Facultad de Especialidades Empresariales;Escuela Superior Politécnica del Litoral, ESPOL. Facultad de Ciencias Sociales y Humanísticas, Campus Gustavo Galindo Km 30.5 Vía Perimetral;Universidad de Guayaquil, Facultad de Ingeniería Química, Cdla. Universitaria

关键词: Festival;    gastronomy;    satisfaction;    sociodemography;    loyalty;   

DOI  :  10.30892/gtg.32420-576

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

Currently, the organization of gastronomic festivals is an opportunity to rescue the culture and development of a destination. The present study was carried out in the city of Naranjal, Ecuador at the "Gastronomic Festival of the Red Crab" and its objectiv es are: (i) to identify the relationship between the level of education and income, as sociodemographic variables as well as the level of satisfactio n of people attending a Gastronomic Festival. (ii) identify the influence of satisfaction on the probability of r evisiting a Gastronomic Festival. Two hundred valid questionnaires completed on-site by national and international visitors during the event were used. Pearson's Chi square and Spearman's Correlation were applied for data analysis. The results show that the level of satisfaction of the attendees is influenced by their level of education and income. Furthermore, the probability of revisiting the event is influenced by the level of satisfaction of the attendees. The results will contribute to the academic literature and the information will be used for service providers to develop products according to demand.

【 授权许可】

CC BY-NC-ND