ANTECEDENTS OF DESTINATION IMAGE IN NATURAL PROTECTED AREA: THE MODERATING ROLE OF PERCEIVED VALUE

Geo Journal of Tourism and Geosites

article

Ying-Sin CHIN¹  Abang Azlan MOHAMAD¹  May-Chiun LO¹  Wan Hashim Wan IBRAHIM²  Shiaw-Tong HA³ 

[1] Universiti Malaysia Sarawak, Faculty of Economics and Business;Universiti Malaysia Sarawak;Faculty of Economics and Business, Universiti Malaysia Sarawak

关键词: local communities’ attitude;    carrying capacity;    destination attractiveness and resources;    perceived value;    destination image;   

DOI  :  10.30892/gtg.32405-561

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

Ecotourism is a nature-oriented tourism idea that is flourishing and with promising outlook. The present study attempts to explore the importance of local communities’ attitude, carrying capacity and destination attractiveness & resources towards destination image by adopting perceived value as a moderator on examining the antecedents on destination image. Data were collected from 146 tourists who have visited Bako National Park, Sarawak. The research employs WarpPLS 6.0 and the results revealed that local communities’ attitude, carrying capacity and destination attractiveness & resources have impact on destination image. Perceived value has moderating effect between destin ation attractiveness & resources and destination image.

【 授权许可】

CC BY-NC-ND