THE IMPACT OF TOURIST ATTRACTIONS AND ACCESSIBILITY ON TOURISTS’ SATISFACTION: THE MODERATING ROLE OF TOURISTS’ AGE

Geo Journal of Tourism and Geosites

article

Chhanda BISWAS¹  Hamimi OMAR¹  Jasmine Zea Raziah Radha RASHID-RADHA¹ 

[1] Universiti Utara Malaysia, College of Law, Government and International Studies, School of Tourism, Hospitality and Environmental Management

关键词: Tourist satisfaction;    attractions;    accessibility;    marketing strategy;    Bangladesh;   

DOI  :  10.30892/gtg.32402-558

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

Age has frequently been recognized as one of the key attributes and indicators in creating an advertising system. In any case, it has been infrequently discovered the moderating effects of age on the links between attractions and accessibility as well as tourist satisfaction. Particularly, in the context of Bangladesh, this sort of study has not ever been considered. Hence, this study fulfils the gap by examining the moderating role of age in the relationship of these constructs. The questionnaire survey was directed for gathering data from international tourists in the Hazrat Shahjalal International Airport in Bangladesh. The outcomes got from Structural Equation Modeling (SEM) using the SmartPLS v3 uncovered that age significantly moderated the relationship between attraction and tourist satisfaction as well as accessi bility and tourist satisfaction.

【 授权许可】

CC BY-NC-ND