TOURISTS’ OR RESIDENTS’ PRIORITY? A DOUBLE PERSPECTIVE ON AN EMERGING TOURIST DESTINATION

Geo Journal of Tourism and Geosites

article

Nicolae POPA¹  Mădălina GLONȚI¹ 

[1] West University of Timișoara, Faculty of Chemistry, Biology, Geography, Department of Geography

关键词: Mental representation;    Destination image;    Tourists’ perception;    Residents’ perception;    Tourists’ behavior;    European Capital of Culture;    Timisoara;    Romania;   

DOI  :  10.30892/gtg.28112-459

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

The aim of this paper is to examine, evaluate and compare destination image using two independent samples, tourists and residents. A quantitative research has been conducted in Timisoara. The results have been processed using statistical methods and techniques (T-tests and the Pearson Correlation). In this research, a set of cognitive, affective and unique attributes, as well as the overall image, have been evaluated in order to analyze the perceptions, opinions and beliefs. The results indicated that the same tourist destination may be differently perceived by visitors and locals, with significant implications for the destination image and tourists’ behavior.

【 授权许可】

CC BY-NC-ND