MOTIVATIONS, INTENTIONS TO RETURN AND TO RECOMMEND PROTECTED AREAS: A STUDY IN COSTA RICA

Geo Journal of Tourism and Geosites

article

Mauricio CARVACHE-FRANCO¹  Ana Gabriela VÍQUEZ-PANIAGUA²  Orly CARVACHE-FRANCO³  Allan PEREZ-OROZCO²  Wilmer CARVACHE-FRANCO⁴ 

[1] Espíritu Santo University-Ecuador;Costa Rica Institute of Technology, Business Administration Career, Campus San Carlos;Catholic University of Santiago de Guayaquil, Faculty of Business Specialties;ESPOL Polytechnic University, Escuela Superior Politécnica del Litoral, ESPOL, Faculty of Social Sciences and Humanities, Campus Gustavo Galindo Km 30.5 Vía Perimetral

关键词: motivation;    satisfaction;    recommendation;    return;    ecotourism;   

DOI  :  10.30892/gtg.27405-424

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

In recent years, there has been a growing interest among tourists for the enjoyment of the natural environment. This study was designed to analyze the motivations tourists exhibit to doing ecotourism and their influence on the intentions to return and recommend a protected area. The empirical analysis was carried out in the Arenal National Park and the Caño Negro National Wildlife Refuge in Costa Rica. The sample population consisted of 213 respondents, who were obtained in situ. A factor analysis and the multiple regression method were performed to analyze the data obtained. The results show that there are several motivational dimensions related to ecotourism, such as "self-development", "interpersonal relationships and ego-defensive function", "nature", "building personal relationships", "reward" and "escape". There is a relationship between the motivations and the intentions of returning and recommending the site. This research will serve public institutions and private companies to develop more efficient marketing plans.

【 授权许可】

CC BY-NC-ND