DESIGN OF AN INDICATORS SYSTEM FOR THE EVALUATION OF TECHNOLOGICAL INNOVATION IN THE TOURISM DESTINATION OF PUERTO LOPEZ, ECUADOR

Geo Journal of Tourism and Geosites

article

Rafael VERA¹  Rodney ALFONSO¹  Nelson REINOSO¹ 

[1] Agricultural Polytechnic University of Manabi Manuel Félix López ,(ESPAM MFL), Department of Tourism

关键词: Technological innovation;    innovation in tourism;    tourism destination.;   

DOI  :  10.30892/gtg.25227-385

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

The objective of this research was to design indicators for the evaluation of technological innovation (TI) in Puerto López. The methodology used is based on an analysis of the current TI situation and the perspective of the visitors on this issue. The diagnosis reported an incipient technological management by the public institutions and the scarce investment in R+D+i. The results provided 19 indicators to evaluate the TI before, during and after the visit, under the dimensions of product, process, organization and marketing that were identified and validated through experts’ methods. The indicators show the importance to start working on technological intelligence.

【 授权许可】

CC BY-NC-ND