ATTITUDE TOWARDS BORDER TOURISM AND ITS RELATIONSHIP WITH VISITOR SATISFACTION AND LOYALTY

Geo Journal of Tourism and Geosites

article

Salvador MORAL-CUADRA¹  Francisco ORGAZ-AGÜERA²  Pablo M. CAÑERO-MORALES¹ 

[1] University of Córdoba, Faculty of Law and Economics and Business Sciences;Technological University of Santiago

关键词: border tourism;    attitudes;    satisfaction;    perceived value;    loyalty;   

DOI  :  10.30892/gtg.25226-384

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

This study proposes new knowledge about tourism developed in border areas. In this study, structural equations models based on variance are applied, with a sample of 583 tourists. The study was conducted on the northern border of the Dominican Republic and Haiti. The results show that there is a positive influence of the attitudes of tourists in the value they perceive in the border destination, in their satisfaction with the destination and in the loyalty they have towards the place. It has been observed a positive influence of the value perceived by border visitors with satisfaction and loyalty.

【 授权许可】

CC BY-NC-ND