AN EXPLORATORY INVESTIGATION OF VISITOR MOTIVATIONS TO THE BARBERTON - MAKHONJWA GEOTRAIL, SOUTH AFRICA

Geo Journal of Tourism and Geosites

article

Leane GROBBELAAR¹  Samantha BOUWER¹  Uwe P HERMANN² 

[1] Department of Tourism Management, Tshwane University of Technology;Centre for Sustainable Tourism, Department of Tourism Management, Tshwane University of Technology, Private Bag X680

关键词: Geotourism;    geotrail;    visitor motivation;    Self-Determination Theory;   

DOI  :  10.30892/gtg.25101-359

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

Geotourism is a relatively new tourism niche, representing a distinctive form of nature-based tourism. South Africa has a wealth of geological resources, many of which form the basis for tourism attractions within the country, but limited research has been conducted on the actual geotourism market. By means of a questionnaire informed by the Self Determination Theory, this study aimed to understand the motivations of visitors to the recently developed Barberton Makhonjwa Geotrail in South Africa. The main findings revealed five main motivators including, to escape, for learning and novelty, to participate in activities and networking, for fun, and for personal importance. These findings have important implications for product development and marketing.

【 授权许可】

CC BY-NC-ND