THE ROLE OF TOURISM MARKETING IN ENHANCING TOURISM DEVELOPMENT: A COMPARATIVE STUDY BETWEEN CONSTANTINE AND AMMAN CITIES

Geo Journal of Tourism and Geosites

article

Foued BENGHADBANE¹  Sawsan KHREIS² 

[1] University ‘Larbi Ben M’hidi’, Institute of Management of the Urban Techniques;Yarmouk University, Faculty of Tourism and Hotel Management

关键词: tourism marketing;    tourism product;    tourism development;    Constantine;    Amman;    Algeria;    Jordan;    tourism planning;   

DOI  :  10.30892/gtg.24112-349

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

Tourism marketing is a key policy focus in the tourism sector development strategy of most countries in the global south. This is because of its potential as the most optimal alternative for achieving economic and social development, even in economies with daunting economic climates. In this research paper, Authors illustrates the role of tourism marketing in introducing the tourism product in the City of Constantine (Algeria) and the City of Amman (Jordan), through various methods of tourism marketing in practice, which have had a dissimilar impact on tourism revenues in both cities. The importance of the research lies in clarifying the importance of tourism marketing in achieving tourism development, as well as highlighting the tourism product as a major attraction factor for tourists. This research is based on the analytical descriptive approach in clarifying the tourism product in Constantine and Amman Cities. The research also depended on a collection of theoretical reference. The study reveals that there are wide and sharp differences in tourism marketing strategy of Constantine and Amman Cities and that there is A sharp contrast in the quality of tourism development projects of both cities, reflected by the numbers and categories of tourists coming to them.

【 授权许可】

CC BY-NC-ND