MODELING RELATIONSHIPS BETWEEN INNOVATION ANTECEDENTS AND SERVICE INNOVATION: A ZIMBABWEAN HOTEL MANAGERS PERSPECTIVES

Geo Journal of Tourism and Geosites

article

Abigail CHIVANDI¹  Eugine Tafadzwa MAZIRIRI¹ 

[1] School of Economics and Business Sciences, Faculty of Commerce, Law and Management, University of the Witwatersrand, Private Bag 3

关键词: learning philosophy;    strategic direction;    transfunctional acclimation;    service innovation;    hotels;   

DOI  :  10.30892/gtg.23301-315

学科分类：社会科学、人文和艺术（综合）

来源: Editura Universitatii din Oradea / University of Oradea Publishing House

【 摘 要 】

There seem to be a paucity of studies that have investigated the influence of learning philosophy, strategic direction, and transfunctional acclimation service innovation in the Zimbabwean context in the hospitality sector. This is a new trend that is becoming prevalent in service innovation orientation at the global level. The purpose of the study was to examine the relationship between innovation antecedents and service innovation in the hospitality sector of Zimbabwe as this provides leeway towards a major contribution of the GDP of most emerging countries and Zimbabwe is no exception. A quantitative approach was utilised and Smart PLS statistical software for structural equation modelling was used to analyse data. The results indicate that there is a positive and a significant relationship between innovation antecedents and service innovation. However, the relationship between trans-functional acclimation and service innovation was insignificant. The empirical study provided interesting implications to academicians by making a significant contribution to service innovation literature knowledge. This study incalculably adds to ground-breaking knowledge to the existing body of service innovation literature in emerging countries.

【 授权许可】

CC BY-NC-ND