Immersive Media-Based Tourism Emerging Challenge of VR Addiction Among Generation Z

Frontiers in Public Health

article

Saba Saneinia¹  Rongting Zhou²  Ali Gholizadeh⁴  Fahad Asmi² 

[1] School of Public Affairs, University of Science and Technology of China;Key Laboratory of Immersive Media Technology ,(Anhui Xinhua Media Co, Ltd.), Ministry of Culture and Tourism;School of Humanities and Social Science, University of Science and Technology of China;Sharif University of Technology;Department of Communication of Science and Technology, University of Science and Technology of China

关键词: immersive addictive behavior;    VR self-efficacy;    immersive flow;    cognitive behavioral framework;    tourism;    generation Z;   

DOI  :  10.3389/fpubh.2022.833658

学科分类：社会科学、人文和艺术（综合）

来源: Frontiers

【 摘 要 】

The virtual reality (VR) applications in entertainment and tourism industry have become growingly intense among generation Z. Interestingly, some pilot research on tourism studied concluded the positive impact of its flow experience on adoption of VR tourism, which is also driving the risk of immersive addictive. In the context of tourism and information and communication technology (ICT)-based innovation, there is a lack of immersive addictive behavior (IAB)-related literature. In addition, during the currently ongoing pandemic crisis, VR technology has gained particular importance in the tourism industry among generation Z. The present venture underlines the mechanism of IAB, investigates the VR addiction while underlining the cognitive abilities of individuals. This study applies empirical framework of cognitive–behavioral model. Results demonstrate that in the case of VR tourism, the immersive experience (presence and flow) determines the addictive behavior. Furthermore, VR imagery (VI), psychological curiosity (PC), and VR convenience (VRC) have significant influence on the VR presence and immersive flow. Moreover, the practical and theoretical implications have been discussed in the current research to prevent IAB.

【 授权许可】

CC BY