WALI CITY BRANDING: MARKETING STRATEGY IN PROMOTING HALAL TOURISM DESTINATIONS DEMAK INDONESIA

Geo Journal of Tourism and Geosites

Abdurrohman KASDI¹  Iwan Fahri CAHYADI¹  Umma FARIDA² 

[1] Department of Sharia Business Management, State Islamic Institute (IAIN Kudus) Central Java, Indonesia;Department of Theology, State Islamic Institute (IAIN Kudus) Central Java, Indonesia;

关键词: Branding;    Wali City;    Marketing;    Destinations;    Halal Tourism;   

DOI  :  10.30892/gtg.25215-373

来源: DOAJ

【 摘 要 】

This article aims at describing the branding of wali city and marketing strategies in promoting halal tourism destinations of Demak regency. The method used is qualitative with a sociological and historical approach. The results of the research show that Wali City Branding is attached as the Icon of Demak Regency according to the history of this city. The establishment of the Demak Kingdom and the restoration of the Demak Grand Mosque are related to the role of Wali Songo. Branding of Demak Regency as a Wali City has embedded this city to the consumers. The halal tourism market segmentation is the Indonesian people and the international community who always care about the halal products, while the target market is the people who visit the tombs of Wali Songo so that Demak Regency as a destination for halal tourism has got its own position in the community. This phenomenon makes halal tourism in Demak Regency potential as a leading tourist destination in Indonesia.

【 授权许可】

Unknown