Assessing a moderating effect and the global fit of a PLS model on online trading

Marketing of Scientific and Research Organisations

Juan J. García-Machado¹ 

[1] University of Huelva, Spain;

关键词: e-Business;    e-commerce;    Goodness of Fit Measures;    Moderating Effect;    Online trading;   

DOI  :  10.14611/minib.26.12.2017.10

来源: DOAJ

【 摘 要 】

This paper proposes a PLS Model for the study of Online Trading. Traditional investing has experienced a revolution due to the rise of e-trading services that enable investors to use Internet conduct secure trading. On the hand, model results show that there is a positive, direct and statistically significant relationship between personal outcome expectations, perceived relative advantage, shared vision and economy-based trust with the quality of knowledge. On the other hand, trading frequency and portfolio performance has also this relationship. After including the investor’s income and financial wealth (IFW) as moderating effect, the PLS model was enhanced, and we found that the interaction term is negative and statistically significant, so, higher IFW levels entail a weaker relationship between trading frequency and portfolio performance and vice-versa. Finally, with regard to the goodness of overall model fit measures, they showed that the model is fit for SRMR and dG measures, so it is likely that the model is true.

【 授权许可】

Unknown