Strategic planning of corporate performance of the bank

Anali Ekonomskog fakulteta u Subotici

Antonijević Tamara¹  Vitomir Jelena¹ 

[1] Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici, Serbia;

关键词: strategic planning;    banks;    roa;    roe;   

DOI  :  

来源: DOAJ

【 摘 要 】

Stages of strategic planning for corporate performance, serve to banks as a roadmap to long-term achievement of the set goals. If a bank wants to achieve its long-term objectives, it is necessary to take several 'steps' in this direction: bank need to have a clear formulation of the objectives, carefully should define the internal and external conditions as well as to prepare financial prognosis of environment, to plan its long-term strategy, to carry out an evaluation of performance relating to the objectives of the bank. When referring about the analysis of corporate performance of a bank, it is said that they represent a comparative observation of indicators on the achieved results, among which are particularly important: the return on total assets (ROA), return on equity (ROE), net interest income, net non-interest income. Adequate analysis and control in the event of a miscarriage of the bank's objectives, indicates that it should take three key elements of strategic planning through: situational analysis, goals and objectives, strategies and tactics of the bank, in order to achieve more efficient of strategic planning of corporate performance.

【 授权许可】

Unknown