Present and Future Languages – How Innovation Has Changed Us

Journal of Technology Management & Innovation

Manuel Luís Au-Yong-Oliveira¹  Ana Luísa Ramos²  João Pinto Ferreira³  Ricardo Ferreira Moutinho⁴ 

[1] Department of Economics, Management and Industrial Engineering, University of Aveiro.;GOVCOPP/Department of Economics, Management and Industrial Engineering, University of Aveiro.;INESC TEC (coordinated by INESC Porto), Faculty of Engineering, University of Porto;Management and Economics Department, University of Beira Interior;

关键词: new languages;    online social networks;    digital revolution;    Business Narrative Modelling Language;    BNML;   

DOI  :  10.4067/S0718-27242015000200012

来源: DOAJ

【 摘 要 】

Given the growth in usage of online social networks, such as Facebook, YouTube, Instagram and Snapchat, which rely on videos and images (such as photos) to relay information between connections, new intuitive languages, though not yet formally recognized, have emerged. We also herein give the example of a new language we have created – the Business Narrative Modelling Language (BNML) – which communicates business perspectives based on pictorial representations, supported by the narrative. Currently, the concept of language is linked to the use of words. We foresee that such a definition of language will have to change to include other structured forms of communication, resorting and relying on graphics, also. We give examples of BNML representations, with regards to two case studies we have performed, based on face-to-face interviews and company visits. At ExpressGlass technology plays an important role, while at Yazaki Saltano a remarkable team effort between Toyota suppliers is made evident, to create innovation.

【 授权许可】

Unknown