Consumer’s intentions to shop medicaments on-line: A survey from Czech Republic market

Journal of Systems Integration

关键词: Online pharmacies;    e-commerce;    consumer intentions;    consumer trust;    perceived risk;    perceived ease of use;    perceived usefulness;    consumer attitudes;   

DOI  :  

来源: DOAJ

【 摘 要 】

This paper seeks to identify what are the main determinants of the consumer’s intentions to shop medicaments online in Czech Republic; grounded mainly on theoretical models such as Technology Acceptance Model this research specifically aims to identify whether there are relations between these intentions and perceived usefulness, perceived ease of use, perceived risk, past experience, consumer trust and consumer social norms. Second goal is to identify whether there are differences in intentions to buy medicaments online among the main demographic groups based on age, gender, income and education in Czech Republic. The questionnaire survey method was used. Data collected were analysed using correlation and regression analysis to determine the significance of the relationship between the respective variables. Demographic group’s differences were analysed using t-test and analysis of variance. The results showed that the significant relations exist between consumer’s intention to shop medicaments online and all examined variables in Czech Republic. Multiple regression analysis of the model has shown that only perceived risk and perceived usefulness are the significant predictors for intention. There are no significant differences among the demographic groups based on age, gender, income and education.

【 授权许可】

Unknown